Case study · Villas

Paid Ads That Send Guests Straight to the Booking Page

A private, staffed beachfront villa in Belize wanted more guests to book direct through its own website. We built the ads, the landing page and the tracking to make that happen.

ClientA private beachfront villa

WhereAmbergris Caye, Belize

ServicePPC and Meta Ads Specialist

TimelineJuly to October 2026

$0.43

per link click on Meta

664

landing page views on Meta at $0.46 each

Book Now clicks on the booking site from Meta

visitors reached the booking step from Google Search

The situation

The villa is a private, staffed beachfront home on Ambergris Caye with its own pool, boat and captain. The goal was simple: get more guests to book direct through the villa’s own website, instead of relying on rental platforms.

Before any money went into ads, the website needed fixing. The main property page existed at two web addresses, the page that brings in bookings had no main heading, and there was no clear path from an ad to the booking calendar.

What we did

Fixed the foundations first

Joined the duplicate property pages into one with canonical tags, so all ranking signals land on the page linked from Google Business Profile.

Added the missing main heading on the money page, added canonical tags to every property page and submitted a corrected sitemap.

Worked through domain consolidation, page speed fixes and the Google Business Profile.

Built ads with one clear message each

Edited two video ads: one showing the villa, the beachfront and the private boat and captain, and one following the journey from landing in Belize to arriving by boat.

Designed five image ads, each with a single idea: a private beachfront escape, your own villa, beachfront days, a place to gather, and your own boat and captain.

Wrote matching ad copy in a calm, luxury tone for affluent couples, families and groups.

Gave every ad one place to go

Built a dedicated landing page with one booking button that leads straight to the villa’s booking calendar, designed for phones first.

Connected one Meta pixel across the website and the booking site, and confirmed page views, Book Now clicks and calendar activity are recorded.

Set up Google Ads conversion tracking for visitors who reach the booking step.

Ran Meta and Google together

Meta: one focused campaign on a small test budget, with all seven ads competing so the strongest message wins the spend.

Google: a high-intent search campaign launched in September 2026 for people already searching for things like a private, beachfront or staffed villa in Belize, or a villa with a boat.

Added negative keywords like “for sale”, “real estate”, “jobs”, “long term rental” and “cheap” so the budget only goes to travelers.

The results

Meta Ads (27 July to 18 October 2026)

Metric	Result
Spend	$303
People reached	8,760
Link clicks	710 at $0.43 each
Landing page views	664 at $0.46 each
Book Now clicks on the booking site	48 at $6.32 each
Video views	357

Google Search Ads (1 September to 18 October 2026)

Metric	Result
Impressions	9,285
Clicks	633
Click-through rate	6.8%
Average cost per click	$3.28
Visitors who reached the booking step	51
Requests for directions	21

Both platforms are sending guests from the ad straight to the booking page. Completed booking tracking is being connected next, so these numbers count guests who started to book, not confirmed stays.