Case studies / Health & wellness
Case study · Health & wellness
Top 5 Positions on Every Core Service Term
A corporate wellness events company with a unique offer, and search results that showed almost none of it. Fixing titles, headings and descriptions changed that.
Top 5
on core service terms
1 to 5
organic keywords tracked in Ahrefs
173
brand clicks at position 1.7
23.5%
click-through rate on “wellness event planner”
The situation
CROW Practice plans corporate wellness events across the US: fitness activations, wellness lounges, live workshops and speakers for conferences. The service pages had titles that hid what each page actually offered. One page selling wellness pairings was titled “Wellness Breakout Sessions for Meetings”, a phrase nobody searches that didn’t even match its own heading. Ahrefs tracked exactly 1 organic keyword for the whole site.
Why it mattered
A page’s title, main heading and meta description do two jobs. They tell Google which searches the page belongs in, and they’re the first thing a searcher judges before deciding to click. When they’re vague or don’t match, the page shows up less, and the views it does get turn into almost no clicks.
What we did
Mapped one clear keyword to every service page first, so no two pages compete.
Rewrote every service page title to lead with the term customers search, within 60 characters. For example: “Corporate Wellness Workshops for Teams | CROW Practice”.
Rewrote meta descriptions under 160 characters, naming the real offer (acupressure, breathwork, tea crafting, watercolour painting) instead of generic marketing lines.
Matched headings to what each page really sells, including renaming “Fusions” to “Wellness Pairings” across title, heading and service name.
Recorded the before and after of every change, so the impact can be traced in Search Console.
Supported it locally: corrected the Google Business Profile category, added every service as a product, built scalable service pages in WordPress and published supporting blogs.
The results
The changes went live in April 2026. The core service terms the site was invisible for moved into the top 5:
| Search term (May 2026) | Position | Performance |
|---|---|---|
| wellness event planner | 4.47 | 23.53% CTR |
| corporate wellness event planning | 4.34 | from invisible to top 5 |
| wellness activations | 5.02 | consistent clicks |
| wellness activation | 2.5 | 4.17% CTR |
| wellness event organizers | 1.0 | 100% CTR |
Over the next six months, the brand search “crow practice” earned 173 clicks at an average position of 1.7. Organic keywords tracked in Ahrefs grew from 1 to 5, including new position 1 rankings for individual service pages.
Want results like these for your business?
Book a call and tell us where you’re stuck. Let’s build your bridge.
More case studies
Construction & Home services · SEO Specialist
From 1,469 irrelevant keywords to a 275% increase in calls
Amberth Kitchens and Bathrooms, Islington, London
275% more calls from Google Business Profile (year on year)
1,600 organic clicks in 3 months
Home services · SEO Specialist
A content and schema system built for Google and AI search
C1 Boilers, Gas Safe heating engineers, Edinburgh and Musselburgh
7 checks before any post goes live
25+ pages with entity-first titles
Industrial · SEO Specialist
189% more website traffic in one quarter, plus 18 to 20 leads a month from syndication
An industrial valve manufacturer, B2B, industrial flow control
189% more sessions, quarter on quarter
449 to 1,299 sessions per quarter