Case study · Industrial

189% More Traffic for an Industrial Valve Manufacturer

A B2B website with low traffic, competing against established industry leaders for a highly competitive product keyword.

ClientAn industrial valve manufacturer

WhereB2B, industrial flow control

ServiceSEO Specialist

Timeline2022

189%

more sessions, quarter on quarter

449 to 1,299

sessions per quarter

0 to 134

key events (forms, clicks, downloads)

18 to 20

leads a month from XPRT

The situation

The company wanted to outrank its competitors for a highly competitive seed keyword around diaphragm valves, and be seen as the authority in its field across key engineering platforms. The website had low traffic and was up against well-established industry leaders.

What we did

A content strategy built on search intent

Researched the intent behind the target keyword, then clustered long-tail keywords like “how diaphragm valves work”, “weir type diaphragm valve” and “diaphragm valve advantages and disadvantages”.

Analysed the search results and the questions people ask, then planned articles around them.

Published at least two articles a week, all linking back to the main diaphragm valve page.

Optimised the foundations first: keyword research and on-page SEO across the site.

Off-page syndication

Ran a competitor analysis to find where buyers and engineers spend time.

Syndicated content on high-authority platforms including XPRT, Medium and Quora, and tracked visits and leads monthly.

Google Analytics sessions before the content strategy: 449 sessions in one quarter

The results

From the first quarter, when the first articles went live, to the second quarter, sessions grew from 449 to 1,299: a 189% increase. Key events like form submissions, clicks and downloads went from zero to 134 in the same period.