Real work, real numbers

Technical crawl

204 duplicate URLs fixed with 2 rules

A Screaming Frog crawl found every blog and podcast URL existed twice, with and without a trailing slash. Two 301 redirect rules fixed all 204, including every future post.

Schema check

A hidden footer widget giving Google the wrong phone number

While validating schema, we found an old footer block loading on every page with a wrong phone number and street name. One template edit fixed it across the whole site.

Search Console

Critical errors on three service pages

Star ratings were attached to Service schema, which Google doesn’t allow. We moved them to the homepage business entity, clearing the errors and keeping star eligibility.

Keyword audit

A homepage shown for everything, ranking for nothing

4,072 impressions at position 43, because several pages competed for the same terms. We gave every page one keyword job, and the homepage moved into the top 11.

Indexation audit

95 pages with indexing issues, sorted by impact

46 redirecting, 22 discovered but not indexed, 14 crawled but not indexed and 3 broken pages, plus duplicate URL structures and no schema. We turned it into a phased fix plan.

Content audit

24 blog articles reviewed for a villa rental

The articles leaned on rental advice and missed trip planning. We recommended 9 new articles, 3 topics not to recreate and 2 posts to merge into stronger pages.